Interactive Narratives

using innovative technology

Chiefswood Park Tour

Augemented Reality Tour

Three Sisters

Virtual Reality Educational Experience

anang gii-piidagoojin

Augmented Reality Tour

Manoomin Roots & Routes

Virtual Reality Educational Experience

Pack n' Paddle

CBC Kid's Game

The Last Taxi

Virtual Reality Game

Manitoba Museum Map Table

Interactive Display

Fossil Discovery Adventure

Augmented Reality Tour

ZenFri Inc.

/zen/ /fraɪ/

ZenFri is an internationally recognized and award-winning interactive studio that leverages cutting-edge design and technology to push the boundaries of storytelling.

Working across an array of mediums, including Augmented Reality (AR), Virtual Reality (VR), immersive narratives and gaming, we create lovingly crafted experiences for clients and consumers across Canada and around the world.

Located in Winnipeg, Canada, we’ve been in the XR field for over ten years.

During that time, we’ve created a range of innovative and industry-leading XR experiences including games, product apps, university research, and interactive educational experiences for interpretive centres, museums, festivals, and galleries.

Our narrative-driven Virtual Reality adventure game The Last Taxi is out now!

Why Choose Us

Trailblazing

Recognized internationally for innovation, creative technical achievement and design ingenuity

Published Research

Pushing technical boundaries requires proper research, so we work with Universities to probe into new XR frontiers

Leaders in XR

We create boundless stories within new technologies, specializing in XR, VR and AR projects. We go wherever the story takes us

12 Years

We’ve been merging bleeding-edge technology and storytelling since 2010

Clients

Accolades

  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at Pugnant Film Series, Athens, Greece
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at 2020 Cosmic Rays Film Festival, Chapel Hill, NC
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at 2020 RPM Film Festival, Boston
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at 2020 Onion City Film Festival, Chicago
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at 2020 Ann Arbour Film Festival
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at 2019 Festival du nouveau cinéma, Montreal
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at 2019 Vancouver International Film Festival
  • Screening: “Memories”, provided 3D Scanning and Point Cloud Photography, screened at Here and Now: Short Films & Performance by Aaron Zeghers, at Winnipeg Cinemateque, Devember 13th 2019
  • Open Juried Competition and Exhibition: Visual Art, Mixed Media “Sanguine”, Manitoba Society of Artists’ Open Juried Competition and Exhibition Art Show, September – October 2017
  • Open Juried Competition and Exhibition: Visual Art “Blue”, Manitoba Society of Artists’ Open Juried Competition and Exhibition Art Show, August-September 2016
  • Group Show: Artists Showcase, Mona Lisa Ristorante, July/August 2016
  • Group Show: Caked with Love, July 2016
  • Group Show: The Fresh Art Show, June 2016
  • Group Show: Art in the Park, June 2016
  • Group Show: Great West Life, May/June 2016
  • Group Show: Small Papers Show, May 2016
  • Group Show: Forum Art Fair, November 2015
  • Group Show: Art From the Heart Show and Sale, November 2015
  • Open Juried Competition and Exhibition: Visual Art “Mirrored Mask”, Manitoba Society of Artists’ Open Juried Competition and Exhibition Art Show, June-September 2015
  • Group Show: Affordable Art Sale, November 2014
  • Group Show: Scattered Seeds, October 2014
  • Art Publication: “Creative Hiding”, “Moon Drop” and “Dreamed Presence”, Rip/Torn Collective Vol. 4, September 2014
  • Group Show: Artwork, Affordable Art Sale, Forum Art Centre, November 2013
  • Group Show: Artwork, Artist’s Village, Forum Art Centre, June 2013
  • Group Show: “Infinite Stuggles of Man”, A Taste of Art Show, 2012
  • Screening: “Infinite Struggles”, $100 Film Festival, Calgary 2012
  • Screening: “Infinite Struggles”, aluCine Film Festival, Toronto 2011
  • Group Show: “Obstruction Series”, Art From the Heart Show and Sale, Winnipeg 2011
  • Screening: “Infinite Struggles”, Hell of Silence, Winnipeg 2011
  • Screening: “Infinite Struggles”, Gimli Film Festival, 2011
  • Screening: “Infinite Struggles”, Winnipeg Film Group Membership Premiere, 2011
  • Screening: “Anniversary”, University of Manitoba Film Festival, June 2011
  • Screening: “Infinite Struggles”, University of Manitoba Film Festival, June 2011
  • Solo Gallery Show: “Infinite Struggles of Man”, GoSA, 2010
  • Screening: Long Lost Lovers, University of Winnipeg Film Festival, June 2009
  • Screening: “Bye/Die Brother”, Winnipeg Short Film Massacre, 2009
  • Screening: “Attenuate”, 48 hour Film Festival, 2009
  • Screening: “Bye/Die Brother”, University of Winnipeg Film Festival, 2008
  • Screening: “Bye/Die Brother”, Manitoba Creativity Contest – Film, May 2008

Research Projects

  • Supporting operator awareness of team members in a multi-robot search and rescue scenario,” with University of Manitoba [HCI Lab], 2017
  • Distinguishing the types of flow“, SSHRC Partnership Development Grant with University of Manitoba [Asper School of Business] and Arizona State University, 2017-2020
  • From motion-based to standard gameplay controllers: developing mappings that maintain player immersion,” NSERC Engage with University of Manitoba [HCI Lab], 2o17 
  • Flow in business: Facilitating Flow in Virtual Reality trials and exploring the outcomes for product evaluations,”  MITACS Accelerate with University of Manitoba [Asper School of Business], 2016-2017 
  • 3D scene analysis and semantic labeling for augmented reality in mobile applications,” NSERC Engage, with University of Manitoba [Department of Computer Science], 2014-2015
  • Computer vision 3D environment recognition in augmented reality mobile games“, MITACS Accelerate, with University of Manitoba [Department of Computer Science], 2014
  • Dynamics between consumers and augmented reality“, MITACS Accelerate, with University of Manitoba [Asper School of Business], 2014
  • Middleware-Layer for Mobile Game Architecture“, MITACS Accelerate, with University of Saskatchewan [Department of Computer Science], 2013
  • Evaluating Player Empathy and Narratives with New Media Interactive Characters“, NSERC Engage, with University of Manitoba [HCI Lab], 2012


Publications

  • Academic Research Paper: “The virtual takeover: The influence of virtual reality on consumption“, Canadian Journal of Administrative Sciences, authors Corey King and Ray Lavoie Ph D, August 15th 2019
  • Academic Research Paper: “Conveyor: A Dual-Task Paradigm for Studying VR Dialogue Interfaces“,  Graphics Interface (GI’18). 2018. Poster, with University of Manitoba [HCI Lab], authors Patrick Dubois, Daniel J. Rea, Kevin Hoang, Meghan Chua, Danielle King, Corey King, James E. Young Ph.D and Andrea Bunt Ph.D, April 2017
  • Academic Research Paper: “Ethical Concerns and Corporate Social Responsibility Related to Virtual Reality,” University of Manitoba [Asper School of Business] as co-authors “Corey King and Danielle King” 2017
  • Academic Research Paper: “Poor Thing! Would You Feel Sorry for a Simulated Robot? -A comparison of empathy toward a physical and a simulated robot”, ACM/IEEE International Conference on Human-Robot Interaction (HRI 2015), with University of Manitoba [HCI Lab] as “Corey King Co-Author”.
  • Art Publication: Creative Hiding, Moon Drop and Dreamed Presence, by Danielle King, Rip/Torn Collective Vol. 4, September 2014, by Danielle King
  • Short Story: “Fountain of My Youth”, Leaf Garden Issue 9, May 2010, by Corey King
  • Short Stories/Poems: “Fried Brains and Sam: Notes from Purgatories Hardest Working Chump,” The Manitoban, 13 Part Series, and other works of short fiction from 2009-2010, by Corey King
  • Journalism: “Entering the ‘real world’ my parents warned me about,” Winnipeg Free Press – A View from the West, December 10, 2009, by Corey King
  • Journalism: Over 25 Articles in The Manitoban, From 2008-2010 by Corey King
  • Journalism: “Gas Prices — let them soar, let them soar, let them soar”, Winnipeg Free Press – A View from the West, April 30th 2008, by Corey King
  • Journalism: “Minimum wage punishes hard work, loyalty,” Winnipeg Free Press “A View from the West”, April 2, 2008, by Corey King
  • Poem: “My Favorite Mascot”, The Maelstrom – Issue 1, February 8, 2008, by Corey King

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